In an effort to continuously provide authentic, unrivalled value to its consumers, premium dishwashing liquid, Morning Fresh, has announced the relaunch of its brand. The revered dishwashing liquid presented its new look to stakeholders at a relaunch event which held at the prestigious Federal Palace Hotel, Victoria Island, Lagos on Friday, October 26, 2018.
Guests present at the relaunch event were treated to a day of brand showcase, entertainment and excitement.
The event was also not short on star-power as it had in attendance some notable personalities in the entertainment industry, such as veteran actress, Mercy Johnson; popular actress, Darkore Omobola Egbuson; celebrity chef, Ifeyinwa Mogekwu of Ify’s Kitchen; food blogger, popularly known as Sisi Yemmie, amongst others. Nigerian hip-hop star, Oluwafemi Oke-Eko, a.k.a Slimcase, also gave a thrilling live performance as he serenaded the audience with his popular hit songs.
Also present at the event were senior member of staff of PZ Cussons, which include: Managing Director, PZ Cussons Consumer, Mr. Alex Goma; and Head of Marketing, PZ Cussons Consumer, Mr. Charles Nnochiri.
According to a brand representative, the Morning Fresh brand is a household name, and has continued to evolve over the years. The relaunch is in continuation of that tradition and also in line with the brand’s strategy to combat counterfeiting and to also sustain its drive to maintain its position as the leading dishwashing brand in Nigeria.
Morning Fresh dishwashing liquid now comes in an attractive transparent bottle, with a double-faced, one-sided label, aimed at increasing the standout appeal and authenticity of the brand across all consumer touchpoints in an increasingly competitive market. The new packaging also comes in three variants – Original, Zesty Lemon, and Antibacterial – promising superior grease-cutting performance and more value for money.
Speaking at the relaunch event, Brand Manager, Morning Fresh, Ahusimere Ejiro, reiterated Morning Fresh’s commitment to maintaining its leadership position in the market by providing quality and unrivalled performance, ensuring the brand delivers on its promise of ‘superior grease-cutting power.’
“This is an exciting time for Morning Fresh as we continue to evolve and improve to meet and satisfy the needs of our consumers. Our brand relaunch further re-establishes our commitment to deliver superior kitchen cleaning performance clearly evident in squeaky clean results that can be seen, smelled, felt, and touched. Every drop of Morning Fresh contains the power to clean more dishes than your regular dishwashing liquids.
This new packaging we believe, will also help tackle the issue of counterfeiting and imitations of our brand – our consumers can easily identify our products and what they see is what they get. Morning Fresh continues to raise the bar when it comes to ensuring that our consumers are provided with authentic products. We are indeed excited and we believe our consumers are too, as they can’t wait to experience the new Morning Fresh in all its colourful variants,” she said.
Morning Fresh has been in Nigeria for 25 years and has established itself as the leading dishwashing liquid in the market, remaining relevant with consistent delivery on superior grease-cutting performance designed to tackle with ease, all food stains and providing squeaky clean results. Morning Fresh delivers more power, more plates and more value