In an effort to continuously provide authentic, unrivalled value to its consumers, premium dishwashing liquid, Morning Fresh, has announced the relaunch of its brand. The revered dishwashing liquid presented its new look to stakeholders at a relaunch event which held at the prestigious Federal Palace Hotel, Victoria Island, Lagos on Friday, October 26, 2018.
Guests present at the relaunch event were treated to a day of brand showcase, entertainment and excitement.
The event was also not short on star-power as it had in attendance some notable personalities in the entertainment industry, such as veteran actress, Mercy Johnson; popular actress, Darkore Omobola Egbuson; celebrity chef, Ifeyinwa Mogekwu of Ify’s Kitchen; food blogger, popularly known as Sisi Yemmie, amongst others. Nigerian hip-hop star, Oluwafemi Oke-Eko, a.k.a Slimcase, also gave a thrilling live performance as he serenaded the audience with his popular hit songs.
Also present at the event were senior member of staff of PZ Cussons, which include: Managing Director, PZ Cussons Consumer, Mr. Alex Goma; and Head of Marketing, PZ Cussons Consumer, Mr. Charles Nnochiri.
According to a brand representative, the Morning Fresh brand is a household name, and has continued to evolve over the years. The relaunch is in continuation of that tradition and also in line with the brand’s strategy to combat counterfeiting and to also sustain its drive to maintain its position as the leading dishwashing brand in Nigeria.
