KONGA.COM NEW YEAR MESSAGE TO PROMOBLOG.
2013 has been an
explosive year for online retail in Nigeria as a whole with expanding product
offerings, new technology investments, improved logistics, etc. As a company Konga.com
recorded tremendous growth this year across all channels with several
milestones, some were reported, and others were kept closely to their chests.
This year Konga.com introduced; Pay on delivery in many locations across
Nigeria, opened new pick up points, increased our books category to over
100,000 book titles, moved to a new 120,000 sq. feet distribution center,
received different awards and successfully brought Black Friday and Cyber
Monday deals to Nigerians. Konga.com also silently rolled out a new responsive
website in November 2013 to the delight of our users and are continuously
optimizing to make it a lot better
explosive year for online retail in Nigeria as a whole with expanding product
offerings, new technology investments, improved logistics, etc. As a company Konga.com
recorded tremendous growth this year across all channels with several
milestones, some were reported, and others were kept closely to their chests.
This year Konga.com introduced; Pay on delivery in many locations across
Nigeria, opened new pick up points, increased our books category to over
100,000 book titles, moved to a new 120,000 sq. feet distribution center,
received different awards and successfully brought Black Friday and Cyber
Monday deals to Nigerians. Konga.com also silently rolled out a new responsive
website in November 2013 to the delight of our users and are continuously
optimizing to make it a lot better
Most importantly Konga.com
completed their first 365 days as an online retailer in Nigeria, making new
friends and observing the habits of their returning customers.
completed their first 365 days as an online retailer in Nigeria, making new
friends and observing the habits of their returning customers.
As Konga.com
prepares to enter 2014, they have compiled some of the trends that they noticed
among Nigerian shoppers on konga.com in 2013;
prepares to enter 2014, they have compiled some of the trends that they noticed
among Nigerian shoppers on konga.com in 2013;
Best Smart Phone of the Year: Techno Phantom A+. This is ranked in terms of number of search
queries on Konga.com, total number of purchases and total number of requests on
the Konga social channels.
queries on Konga.com, total number of purchases and total number of requests on
the Konga social channels.
Most Anticipated Tech Gadget Launch of the Year: Playstation 4 and Tecno Phantom A3. The Playstation4 and the Tecno
Phantom A3 were the most anticipated Tech Gadget launches on Konga.com based on
number of search queries on our website, total number of orders and sales.
Phantom A3 were the most anticipated Tech Gadget launches on Konga.com based on
number of search queries on our website, total number of orders and sales.
2013 Book Of The Year:
Chimamanda Adichie’s “ Americanah” .
Chimamanda Adichie’s “ Americanah” .
2013 Brand of the Year (Fashion): Entourage
2013 Brand of the Year (Gadgets): Tecno
2013 Brand of the Year (Home and Kitchen): Samsung
2013 Brand of the Year (Game): Rockstar Games for Grand Theft Auto V (Based on total number of
searches, purchases and requests on Konga social platforms)
searches, purchases and requests on Konga social platforms)
Most Anticipated Sales time of the year: Fall Yakata Christmas Sale (Black Friday- Cyber Monday Sale). Day 1
of the Konga Fall Yakata Sale Konga had recorded more sales than the whole of
December 2012.
of the Konga Fall Yakata Sale Konga had recorded more sales than the whole of
December 2012.
Konga second
highest sale was the Konga Anniversary Sale.
highest sale was the Konga Anniversary Sale.
Konga.com third
major sale of the year was the “Workers day Mega Sale” which held from April
29th to May 2nd, 2013
major sale of the year was the “Workers day Mega Sale” which held from April
29th to May 2nd, 2013
These are some of the trends Konga.com observed
in the past year, and as they prepare to enter 2014, look forward to a bigger
and better year.
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